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Linen Trends
Summer Edition
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July
2008
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Dear Valued Customers,
I wanted to take this version of our
popular Linen Trends newsletter to reach
out to our loyal customer base and thank
you for all of your support. As we all
know, the current economic climate has
made our business in the special events
industry more challenging than ever. We
are facing a recessionary market place
with challenges such as higher fuel and
travel costs and decreasing corporate
budgets.
During down cycles like these, we at the
Cloth Connection feel it is the most
important time to show our commitment to
our customer base and provide the best
value for our products. Over the past
few years even while faced with
increasing costs, we have had
incremental decreases in the prices of
many of our popular products such as
lamours, pintucks and crushed shimmers
due to our increased inventory
capacities and operational
efficiencies. Last year, Cloth
Connection introduced our widely popular
customer loyalty program that allows our
customer base to earn up to a 30%
discount off our standard prices.
We will also continue to extend price
incentives when available to our
customer base, such as the Exclusive
Collection offer at the bottom of this
email that offers over a 35% discount
on some of these premium styles.
Cloth Connection believes that beyond
product value, and creativity design
will enable our industry to continue
flourish in times such as these. We
will continue to bring our customer base
the latest in table linen fashions, many
of which are not available elsewhere in
the industry. At last count, we already
have brought in three dozen new fabric
styles in the first half of 2008 alone.
Some of these styles are featured below
and can be viewed from our website at
the following
link.
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Throughout the twenty seven years that
Cloth Connection has been in business,
we have prided ourselves on continuing
to improve all aspects of our business.
This year is no exception and we value
any input from you, our customer base,
to help us achieve this goal. The
following link is our annual customer
survey. The survey only consists of
seven questions but the feedback for us
is priceless. To encourage all of you
to take a moment to fill it out, all
survey completions will be entered into
a contest for a $200 linen rental
credit.
I also encourage anyone who has not to
participated in our catalog photo
contest, to send your photos in by July
15th as this is the final due date for
our highly anticipated 2008/2009 linen
catalog that is due out in August.
Thank you for your continued support
throughout the years and for making
Cloth Connection the number one source
for your specialty linen rental needs.
Best Regards,
OWNER
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The final deadline for accepting
event photos to use in our upcoming
2008/2009 catalog is July 15th.
Please submit your best event photos
utilizing Cloth Connection linens.
If your photo is used in our
upcoming catalog, you will be
submitted into a drawing for a
$500, $250 and $150 Linen Gift
Certificate(s).
Please email all photo entries to
orderinfo@clothconnection.com
with Event Name, Location and
contact information or send the
photos on a disk to our New York
corporate office. All Photos must be
300 dpi or higher.
Please email all photo entries to
orderinfo@clothconnection.com
with Event Name, Location and
contact information or send the
photos on a disk to our New York
corporate office.
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